While fashion trends come and go, one thing's for certain; comfort's always in style and confidence is always the ultimate dress-code.
Launch Spot | 'Clothes for Living'
Mark’s is a storied brand synonymous with work-wear in Canada. However when it comes to clothes for everyday living, it simply wasn’t on Canadian’s consideration list. So with the transformational decision to drop the ‘work warehouse’ from their name, Mark’s needed a campaign that would position them as casual retail destination. One that would resonate with an audience more focused on living than fashion, and uphold the core values of the brand – quality, comfort and innovation.
Art-Director: Arron Isaac | Creative Director: Mike Meadus | Director: Yael Staav| Music by Pirate | Colourist Billy Ferwerda
LOTTO MAX | Canada's Biggest Jackpot
Recognition: Graphis Advertising - Gold
A ticket for Canada's biggest jackpot may cost more, but the prizes afford people way more. These print & digital ads aimed to remind people just how much five dollars could buy them – even in this day and age.
Idea written by: Natalie Greenspan | art-directed by Arron Isaac | Creative directed by Cam Boyd & Troy McGuiness | ECD Sean Davison | Print photographed & retouched by Philip Rostron