While winning a car is awesome, winning a real-world job in the advertising while your still a student is also pretty sweet. Canada’s Next Top Ad Exec gives winners both. So when McMaster University needed some help promoting their Canada-wide student competition, we gave them a cut-through-the-campus-clutter campaign that went straight at real world benefits they’d be motivated by.

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Writer: Natalie Greenspan &Bill Schaeffer| Art-Director: Jeremy Lenz | Creative Director: Sean Davison

REAL WORLD WINS