A default ad-grad of OCAD University at 24, a failed fashion entrepreneur at 25, and a certified walk-a-holic by 40, Natalie has never been great at following the script.
Which probably explains why she became a copywriter.
For over 20 years, she's been turning human insights into ideas, putting words in the mouths of famous brands and finding unexpected ways to say what needs saying. Her colleagues dubbed her the Creative Ambusher for her tendency to attack briefs from angles nobody saw coming.
A prolific idea generator with a healthy disregard for the obvious, Natalie has spent a lifetime consuming pop culture and finding connections where others might not think to look. She believes the best creative makes people think, feel or give a damn. She has little patience for playing it safe, making noise for the sake of noise or mistaking content for a concept.
When she's not chasing ideas, she's chasing abandoned shoes. Yes, shoes without people. For over 15 years, she's been photographing these lost soles that have seemingly found their own and writing little stories about them. In a culture obsessed with what's next, they offer a snapshot of what's left behind. Thousands of photographs later, she's still on the hunt. Follow her trail at @ngspan or abandonshoes.com.
