Branding
Indie 88 - Indie Radio Station - “Giving Great Music a Home” - Identity, Tagline, Manifesto,
Andrew Murray Roofing - Logo, business package
Angel Painting - Logo, collateral, posters
RE-BRANDING
Bluenotes - “If Jeans Could Talk” - TV, OOH, cinema, print, in-store, storefronts, packaging
Mark’s - Clothes for Living
Lotto Max - What would you do if your ticket won?
Wind - True Mobile Freedom -
Naming
10 Balm - Indeed Healing Balm - “Meet your new best balm” - naming, packaging copy,
Cultura - McCann Multi-Cultural - Naming -
Wind Walk-In - naming, collateral, website
Origin Financial - Home Mortgage Company
Bootycall - Female Underwear Brand -
Launches:
Chevrolet Sonic - “Mix & Mastered” - http://rooster.ca/editors/mick-griffin/commercials/5/
Chevrolet Cruze - “World Proven” -
X-BOX - Alan Wake - “Dark is Deadly” - Non-Traditional OOH
Costco MasterCard Costco - “Love Story” -
Websites:
Indeed Labs
Indie88 - http://indie88.com/about/indie88-manifesto/
MasterCard Stylicity
Chevrolet Cruze
Wind Walk-In Repair Shop
BootyCall
Sandhill
Indie Music
Automotive:
Chevrolet
GMC - Spirit of the Stampede
Cadillac - Dare Greatly
Buick
Retailers
Bluenotes
H&M
Wind
Mark’s
Food/Beverage:
FreshCo - Re-Brand
Costco -
Dentyne - OOH
Cadbury - Chocolate
Mr. Christie, Crystal Light
Coca-Cola - Olympics, Paralympics,
Diet Coke -
Starbucks - Magazine Print
Sandhill Wines
Peller Estates
Fashion:
H&M - Edmonton Store Launch, H&M Home Launch, Holiday Pop-Up
Bluenotes - If Jeans Could Talk
Mark’s - Made for Living
Stylicity - MasterCard World Fashion Week Retail Program
Beauty & Skincare
Indeed Laboratories - Website Re-Brand, New Product, Branding, Packaging,
Bic Soleil - Print/Editorial - “For Legs that Beckon.”
Precision Laser
Fading Fast
Indeed Laboratories
Arts & Entertainment:
Greenhouse Garden Concerts
Indie88
XBOX
Vancouver Recital Society
Calgary Stampede
Global Stage Events:
Olympics: Coca-Cola, Chevrolet
PanAm Games - Chevrolet
Calgary Stampede - GMC
Toronto AutoShow
Financial
MasterCard - Priceless, Small Business, World Fashion Week
QuIC - Risk Management Software -
Origin - Home Financing - Branding, Collateral
Telecom:
Wind - True Mobile Freedom - http://saintseditorial.com/editor.php?id=21#111438950
Community Involvement
ADCC Portfolio Night in Canada - Portfolio Reviewer
Canadian Marketing Week - Guest Speaker
Canadian Marketing Awards - Judge
OCAD - Judging Panel for Grad Thesis Presentations
Applied Arts Annual - Guest Editor
Pro-Bono
United Way
Stella Quilt Project
Canadian Cancer Society - Driven to Quit
Canada’s Next Top Ad Exec
Portfolio Night in Canada
Canadian Marketing Week
OCAD Thesis Panel
Industry Experience
2009 - 2015: Senior Writer, MacLaren McCann, Toronto. Brands: Lotto Max, Wind Mobile, Chevrolet, Buick, GMC, MasterCard, Coke, Cadbury, XBOX, Bluenotes, H&M, Mark’s, Indie88 Radio.
2007-2009: Writer, MacLaren McCann, Vancouver. Brands: Chevrolet. GMC, Canuck’s Place Children’s Hospice, Goodwrench, New Balance, Sandhill, Peller Estates.
2006-2007: Writer, Pineapple Group Communications, Vancouver. Brands: Rogers, Vancouver Recital Society, Origin Home Financing, RISQ Financial.
2006: Intern Writer, Grey, Vancouver. Brands: Starbucks, Ihaveanidea.
2004-2006: Co-Creator & Owner, Bootycall Inc. Fashion Apparel. Role: Planning, financing, branding, design, manufacturing, marketing, sales, events, investor relations
Education
1999-2004 – Ontario College of Art & Design, Advertising Degree
Major Strengths
Passion. Creative Prowess. Strategic Thinking. Client Relationships.
Pleasures
Photographing abandon shoes. Exploring the world by foot. Black-ink drawing. Writing business plans for my fantasy brands. All things fashion.