natalie Greenspan | Copy-Righter

There’s words. Then there’s the right ones. I help you find them.

An off-road thinker & intelligent risk taker, as a writer and brand specialist, I start strategic & ends creative. With 15 years of integrated agency and freelance experience, my capacity to attack a brief from unexpected angles has been known to leave clients, peers, audiences, critics and award-show judges saying; “Wow! We never thought of it that way.” Putting pieces of a puzzle together in an evolutionary way is my forte.

Loyal, passionate and full of creative prowess, I’m a team player with an attitude determines altitude ethos. At the beginning and end of the day, I believe in insight driven creative that enriches everyday people’s lives.

EDUCATION

2000~04 | OCAD UNIVERSITY | Advertising Program |  Bachelor of Design

EXPERIENCE

2015~Present | Freelance Copywriter, Idearhea

Brands - TD Canada Trust, The Junos, LCBO, Fresh.Co, General Mills, McCormick, KeyTree Property Management, Berkshire Axis Developments & Capital, Confedde Co-Labs, Milo Casting, Batiste Hair, Indeed Skin Laboratories, Alfred Sung, Cachet Ladies, Elle Elle Magazine, FreeThem Anti-Slavery Movement

2020~2021 | Creative Director, ePrograms.ca

Description: Eprograms is a online arts-based learning platform. From music and culinary, to fine art and drama, they offer live, interactive masterclasses for youth with Canadian celebrity instructors. They put the ‘pro’ in programs. 

Role: Branding, Strategy, Creative Direction, Copywriting, 360 Content & Program Development, Presentation Decks, Grant-Writing, Managing a multitude of partners & team members.

2017~2018 | Senior Writer, GTB Toronto

Brands: Ford Motor Company - Trucks, Parts & Services

2009~15 | Senior Writer, McCann Toronto

Brands: General Motors - Chevrolet, Cadillac, Buick, GMC, Coke, MasterCard, Lotto Max, Wind Mobile, XBOX, H&M, Bluenoses Jeans, Indie88, Marlin Travel,Carrera, Canada's Next Top Ad Exec

2007~09 | Writer, McCann Vancouver

Brands: Chevrolet. GMC, Canuck’s Place Children’s Hospice, Goodwrench, New Balance, Sandhill, Peller Estates Wine

2005~07 | Writer, Pineapple Group, Vancouver

Brands: Rogers, The Vancouver Recital Society, Tourism Vancouver, Sprott Shaw Community College, CDI Continuining Education, RisQ Management Software, Origin Home Financial

2005 | Writing Intern, Grey Vancouver

Brands: Starbucks, Ihaveanidea.com

2004~06 | Co-Creator & Owner, bootycallinc.com

Role: Planning, branding, marketing, design, manufacturing, sales, account management, XM launch & sustain

AWARDS

Graphis Advertising – Lotto Max

Advertising & Design Club of Canada – Angel Painting Logo

Communication Arts | Design Annual – Angel Painting Logo

National Advertising Awards – Crystal Light

Communication Arts | Typography Annual – Andrew Murray Roofing

Communication Arts | Design Annual – Andrew Murray Roofing

D&AD – Andrew Murray Roofing

Applied Arts | Design Annual – Applied Arts, The Unlucky Issue

Applied Arts | Photography Annual – The Unlucky Issue

Graphis Photography – The Unlucky Issue

Creativity International – Andrew Murray Roofing

Creativity International – Applied Arts Cover

Creativity International – Applied Arts - The Unlucky Series

Creativity International – Jackie Jacobs Logo

Marketing Awards - Precision Laser Tattoo Removal

National Advertising Awards – Ziploc Freezer Bags

Applied Arts | Advertising Annual – Cruze Billboard Bags

Applied Arts | Advertising Annual - Microsoft Xbox, Alan Wake

Applied Arts | Illustration Annual – GMC, Rangeland Derby

Marketing Magazine - Microsoft Xbox, Alan Wake

Coupe Magazine - Microsoft Xbox, Alan Wake

Graphis Advertising - Precision Laser Tattoo Removal

Ads of The World | Selection of the Month - Microsoft Xbox, Alan Wake

Digital Marketing Award – Chevrolet Cruze

One Show – MasterCard, Darkness

FWA | Site of the Day - Chevrolet Cruze

Graphis Advertising – Canadian Cancer Society, Driven to Quit

National Advertising Awards – Mr. Christie, Peanuts

National Advertising Awards – Campbell’s, Recipe Flipbook

Advertising Club of Canada – Portfolio Night In Canada

High School English Awards - 4 years running!

CATEGORY EXPERIENCE

Automotive

Chevrolet | Cadillac | Buick | GMC Trucks | Ford Motor Company

Food/Beverage:

Coke | Diet Coke | LCBO | Cadbury | Dentyne | Fresh Co. | General Mills | Thai Kitchen | Peller Estates | Starbucks | Sandhill Wines | Creemore Springs | Ethical Bean Coffee Co.

Fashion

H&M | Bluenotes Jeans | Alfred Sung | Mark’s Work Wearhouse | Carrera | World MasterCard Fashion Week

Real-Estate

KeyTree Property Management | Berkshire Axis Developments & Capital | Brandscaping | Storey Culture

Beauty & Skincare

Indeed Laboratories | Batiste | Bic Soleil | Precision Laser | Fading Fast Tattoo Removal

Arts & Entertainment

XBOX | Indie 88 | Vancouver Recital Society | Calgary Stampede | The Junos | Cachet Ladies

Financial

MasterCard | TD | QuIC - Risk Management Software | Origin Home Financing

Telecom

Rogers | Wind Mobile | Verizon  

Travel & Tourism

Marlin Travel | Tourism Vancouver  

Editorial

Elle Elle Magazine | Applied Arts

Global Stage Events

Olympics | PanAm Games  | Calgary Stampede | Toronto AutoShow

Pro-Bono

Canadian Cancer Society | United Way | Stella Quilt Project | Canuck's Place Children Hospice | Canadian Marketing Week | FreeThem Anti-Slavery Movement

BRANDING/RE-BRANDING

Indie 88 Radio

Bluenotes Jeans

Chevrolet Cruze & Sonic

Mark’s Lifestyle Apparel

Lotto Max

Wind Mobile

Thai Kitchen

KeyTree Property Management

Berkshire Axis Developments & Capital

Confedde Co-Labs

Audible Reality

Milo Casting

Andrew Murray Roofing Co.

Angel Painting Co.

Indeed Laboratories

MacLaren Cultura

Bootycall Underwear Co.

Abandon Shoes

XM

H&M, H&M Home - Calgary & Edmonton Launch

Cadillac - Dare Greatly

Chevrolet - PanAm Games

General Mills - Lucky Charms

GMC - Calgary Stampede

MasterCard - Priceless Costco Activation

TD - Branch Re-Launch/Junos

COMMUNITY INVOLVEMENT & MENTORSHIP

ADCC Portfolio Night in Canada ~ Portfolio Reviewer

Canadian Marketing Week ~ Guest Speaker

Canadian Marketing Awards ~ Judge

Canada's Next Top Ad Exec ~ Judge & Panel Guest, York University

OCAD Thesis ~ Judging Panel for Grad Students

Applied Arts ~ Advertising Annual, Guest Editor

National Homeless Initiative - Finder, Chief Walking Officer & Mission Driver to get the whole world on their feet. 

ENTREPRENEURIAL EXPERIENCE

Abandon Shoes | Role: Creator, Finder, Photographer, Writer, 360 Content & Digital Designer

- As an adult without a driver’s license, I walk. A lot. Along my path, I began finding abandoned shoes. Yes! Shoes without people. So in 2011, with my brand new iPhone’s camera, I began photographing them. The more I shot, the more that seemed to appear. By 2015, I had amassed over 500 photographs of lost soles that had seemingly found their own. All they needed now was a narrative. So I began writing little stories for each of them and posting them on Instagram. Not satisfied with just giving them a social feed, I decided to create a home for my ever-growing collection and abandonshoes.com was born. It’s where lost soles get found. Building out the abandon brand to include postcard collections, a charity, a walking club and more proved to be the ultimate creative feat. It was totally worth it though. To date, it remains my passion project with seemingly endless legs. Having people send me shots of abandoned shoes and asking me to caption them is most definitely this writer’s dream;)

The Walking Society | Role: Creator, Chief Walking Officer

~ A non-profiting global movement to get the entire world on their feet.

Bootycall Underwear Co. | Role: Co-Creator, Branding, Marketing, Digital Design, Packaging, XM Launch & Sustain + Manufacturing, Sales, & Account Management.

~ A fun and frivolous line of boy shorts for gals that encouraged them to enjoy the spoils & comfort of boy’s briefs with the femininity of a lace trimmed backside.

Subscription - For Girls With Issues | Role: Creator, Narrator

- One may call it a lazy woman’s book club but I prefer to refer to it as a magazine club for girls obsessed with the gloss. Together, we meet and discourse the editorial leading to a contemporary conversation and narrative centred around & inspired by the zeitgeist.

We The She | Role: Creator, Discourser

~A self-sustaining discourse empowering the we-men of the world to stand-up, speak-up & be heard. Together we stand, divided we fall.