For copy that doesn’t.
An off-road thinker & intelligent risk taker, as a communication specialist, Natalie starts strategic & ends creative. With 13+ years of integrated agency and freelance experience, her capacity to attack from unexpected angles has been known to leave clients, peers, audiences, & critics saying; "Huh! We never thought of it that way.”
Loyal, passionate and full of creative prowess, Natalie’s a team player with an attitude determines altitude ethos. She believes insight driven innovation, ideas that add value to people’s lives and has an intrinsic desire to work with awesomely authentic people in an above status quo place.
2000~04 | OCAD UNIVERSITY | Advertising Program | Bachelor of Design
1982-Now | The Streets - Everything I know about life I learned on them. If you're lucky enough to be blessed with two functioning feet, lay the groundwork with 'em. At least that's what I think~
2015~16 | Freelance Creative | Skills: Communication Specialist, Branding, 360 Content Development | Brands - TD Canada Trust, Junos, LCBO, Fresh.Co, General Mills, McCormick, Batiste Hair, Indeed Laboratories | Cachet Ladies | Elle Elle Magazine
2009~15 | Senior Writer, McCann Toronto | Brands: General Motors - Chevrolet, Cadillac, Buick, GMC, Coke, MasterCard, Lotto Max, Wind Mobile, XBOX, H&M, Bluenoses Jeans, Indie88, Marlin Travel,Carrera, Canada's Next Top Ad Exec
2007~09 | Writer, McCann Vancouver | Brands: Chevrolet. GMC, Canuck’s Place Children’s Hospice, Goodwrench, New Balance, Sandhill, Peller Estates Wine
2005~07 | Writer, Pineapple Group, Vancouver | Brands: Rogers, The Vancouver Recital Society, Tourism Vancouver, Sprott Shaw Community College, CDI Continuining Education, RisQ Management Software, Origin Home Financial
2005 | Writing Intern, Grey Vancouver | Brands: Starbucks, Ihaveanidea.com
2004~06 | Co-Creator & Owner, bootycallinc.com | Role: Planning, branding, marketing, design, manufacturing, sales, account management, XM launch & sustain
Graphis Advertising – Lotto Max
Advertising & Design Club of Canada – Angel Painting Logo
Communication Arts | Design Annual – Angel Painting Logo
National Advertising Awards – Crystal Light
Communication Arts | Typography Annual – Andrew Murray Roofing
Communication Arts | Design Annual – Andrew Murray Roofing
D&AD – Andrew Murray Roofing
Applied Arts | Design Annual – Applied Arts, The Unlucky Issue
Applied Arts | Photography Annual – The Unlucky Issue
Graphis Photography – The Unlucky Issue
Creativity International – Andrew Murray Roofing
Creativity International – Applied Arts Cover
Creativity International – Applied Arts - The Unlucky Series
Creativity International – Jackie Jacobs Logo
Marketing Awards - Precision Laser Tattoo Removal
National Advertising Awards – Ziploc Freezer Bags
Applied Arts | Advertising Annual – Cruze Billboard Bags
Applied Arts | Advertising Annual - Microsoft Xbox, Alan Wake
Applied Arts | Illustration Annual – GMC, Rangeland Derby
Marketing Magazine - Microsoft Xbox, Alan Wake
Coupe Magazine - Microsoft Xbox, Alan Wake
Graphis Advertising - Precision Laser Tattoo Removal
Ads of The World | Selection of the Month - Microsoft Xbox, Alan Wake
Digital Marketing Award – Chevrolet Cruze
One Show – MasterCard, Darkness
FWA | Site of the Day - Chevrolet Cruze
Graphis Advertising – Canadian Cancer Society, Driven to Quit
National Advertising Awards – Mr. Christie, Peanuts
National Advertising Awards – Campbell’s, Recipe Flipbook
Advertising Club of Canada – Portfolio Night In Canada
High School English Awards - 4 years running!
Chevrolet | Cadillac | Buick | GMC Trucks | Ford Motor Company
Coke | Diet Coke | LCBO | Cadbury | Dentyne | Fresh Co. | General Mills | Thai Kitchen | Peller Estates | Starbucks | Sandhill Wines | Creemore Springs | Ethical Bean
H&M | Bluenotes | Mark’s | Carrera | World MasterCard Fashion Week
Beauty & Skincare
Indeed Laboratories | Batiste | Bic Soleil | Precision Laser | Fading Fast Tattoo Removal
Arts & Entertainment
XBOX | Indie 88 | Vancouver Recital Society | Calgary Stampede | The Junos | Cachet Ladies
Global Stage Event
Olympics | PanAm Games | Calgary Stampede | Toronto AutoShow
MasterCard | TD | QuIC - Risk Management Software | Origin Home Financing
Rogers | Wind Mobile | Verizon
Travel & Tourism
Marlin Travel | Tourism Vancouver
Elle Elle Magazine | Applied Arts
Canadian Cancer Society | United Way | Stella Quilt Project | Canuck's Place Children Hospice | Canadian Marketing Week
H&M, H&M Home - Calgary & Edmonton Launch
Cadillac - Dare Greatly
Chevrolet - PanAm Games
General Mills - Lucky Charms
GMC - Calgary Stampede
MasterCard - Priceless Costco Activation
TD - Branch Re-Launch/Junos
COMMUNITY INVOLVEMENT & MENTORSHIP
ADCC Portfolio Night in Canada ~ Portfolio Reviewer
Canadian Marketing Week ~ Guest Speaker
Canadian Marketing Awards ~ Judge
Canada's Next Top Ad Exec ~ Judge & Panel Guest, York University
OCAD Thesis ~ Judging Panel for Grad Students
Applied Arts ~ Advertising Annual, Guest Editor
National Homeless Initiative - Finder, Chief Walking Officer & Mission Driver to get the whole world on their feet.
Abandon Shoes | Role: Creator, Finder, Photographer, Writer, 360 Content & Digital Designer
~ An initiative to raise global awareness for the rising homeless population, Abandon Shoes is proud to be called '"home" by the world's first, largest, most-eclectic, ever-growing collection of lost soles. What began simply as a 'pet-project' will now be referred to as the feet of all feats.
The Walking Society | Role: Creator, Chief Walking Officer
~ A non-profiting global movement get the entire world on their feet. Godspeed.
Bootycall Underwear Co. | Role: Co-Creator, Branding, Marketing, Digital Design, Packaging, XM Launch & Sustain + Manufacturing, Sales, & Account Management.
~ A fun and frivolous line of boy shorts for gals that encouraged them to enjoy the spoils & comfort of boy’s briefs with the femininity of a lace trimmed backside.
Subscription - For Girls With Issues | Role: Creator, Narrator
- One may call it a lazy woman’s book club but I prefer to refer to it as a magazine club for girls obsessed with the gloss. Together, we meet and discourse the editorial leading to a contemporary conversation and narrative centred around & inspired by the zeitgeist.
We The She | Role: Creator, Discourser
~A self-sustaining discourse empowering the we-men of the world to stand-up, speak-up & be heard. Together we stand, divided we fall.