While other kids were hooked on Phonics, I was hooked on magazines – the original pop-culture aggregator. A child of the pre-Pinterest era, my bedroom walls were a collage of Calvin Klein ads and glossy editorials. I did elementary book reports on Warhol. Watched Angela Bower then Amanda Woodward run prime-time ad agencies - and was inspired to 'think different' during commercial breaks. So when it came time to choosing a career, it was only apt mine eventually strayed into advertising.
A day after graduating from the Ontario College of Art & Design with a degree in Advertising, I moved to Vancouver and started a business called Bootycall. Relax, it was actually a line of female underwear that quickly evolved into playful lifestyle brand for gals. A couple years later - satisfied to have created a brand with my fingerprint - I followed my passion to where it still oozes today - advertising.
From local to global, fashion to mobile, indie start-ups to century old automakers, I’ve spent the past decade giving brands of all shapes and size a soul. Lotto Max, Wind Mobile, Coke, MasterCard, Chevrolet and XBOX are just some of them. And although my work’s been awarded Nationally and Internationally, my greatest reward still comes from winning the hearts of everyday people. Like adolescent girls posting a spoof of my Bluenotes commercial on YouTube. Ah-mazing. Because as a lifelong lover of it myself, I inherently believe in the power great advertising has to inspire, empower and entertain the hell out of us all. Amen.